First, your brand is your company’s face. It represents your relationship with your customers — and if you do it right it can blossom into something much deeper. But you can only get there if you have a plan.
Some companies will tell you that your brand identity is simply a logo, and maybe a collection of colors that you use. But while those items are important, it is much deeper than that. It is the “voice” you use when communicating with the public, it is the tone you set in how you do business, it is the choices you make every day. Because those things define what your company is in the eyes of the public and your customers.
Can you imagine Apple suddenly producing computers in a plain beige box? Ferrari producing a truck to compete with the F-150? No, because those moves would go against everything that those companies have worked so hard to cultivate. Simply put, they don’t fit the brand that Apple and Ferrari have built for themselves.
With Marketzing we will clearly identify your Brand and how our Marketing efforts will reinforce your identity.